Tuesday, August 9, 2011

Never knowingly sold.

John Lewis' slogan 'Never knowingly undersold' has been around since 1925.  In this adaption looters have given it a very 2011 feel.  And made a very bold statement.  They are effectively staking their Air Max in the sand and saying that never again will John Lewis sell things.  How could it when all you have to do is walk in, fill up your hoodie, and walk out?


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